NishanthaGammudhuwatta is the creative backbone of MediaFirst® With a keen eye for detail and a thirst for research on every project, Nishantha adds a host of value additions to each creative that reaches the client. With more than 18 years of advertising and art directing experience working with some of Sri Lanka’s best advertising agencies, Nishantha is known as a top class art director amongst his colleagues. Nishantha is also a fluent Sinhala copy writer and an exceptional art director. He has conceptualized and executed creative campaigns of leading conglomerates such as Commercial Bank, CIM, Fantasia, Singer, United Motors, MILCO, Brandix, JKOA, NTB, NDB Wealth, Dankotuwa, Pizza Hut and Sampath Bank during his career.
Having the responsibility of transforming a client brief into a simple yet effective advertising creative, Nishantha commits much of his creative energy researching, getting insight and focusing on the core messages that would differentiate his clients from competitors. With a creative philosophy of being ‘simple and direct’, he believes that every complex idea can be delivered in the most simplest of ways, and aims at delivering his philosophy through each of his creatives.