PushpakumaraSamarawickrama, is a reputed journalist who has spent much of his career mastering print, radio and broadcast journalism. He has been instrumental in some outstanding productions in film, TV commercials, documentaries, and music videos during his career. Having worked in several top TV broadcast companies, the Sinhala service of China Radio International in Sri Lanka, and as a visiting lecturer in television productions at several media institutes, Samarawickrama counts for over 20 years of media exposure and experience. As Managing Director and Executive Creative Director, he bring the news and information angle to MediaFirst® campaigns. Samarawickrama entered the advertising field as a young enthusiast and developed a keen eye and interest in the field over the years. With 10 years of advertising and copy writing experience working with leading agencies in Sri Lanka, his vision is to develop an ethical and high quality advertising fraternity through MediaFirst®. He holds a Diploma in Mass Communications from the University of Jayawardenpaura and is reading for his Masters Degree from the University of Colombo.