Vishwa Lokugamage is a renowned and experienced entrepreneur and business consultant counting 30 years of experience managing local and international businesses, as well as turning around startup ventures. As Director / Chief Executive Officer at MediaFirst®, Vishwa brings a host of skills and knowledge from having worked with top multinational and local brands in Sri Lanka. He has previously served as the CEO of Charter House International Pvt. Ltd., General Manager of Browns Group Industries & Browns Thermal Industries, Head of Sales at Ceylon Oxygen Ltd, Regional Manager – Sri Lanka/Pakistan/Maldives for Akzo Nobel Coatings India (Pvt.) Limited and as Assistant General Manager of C.W.Mackie & Company. Vishwa’s entry into the advertising arena is with a vision to bridge the gap between the unknown and known, bringing products and services into the known from the unknown. His advertising philosophy is ‘Create a Difference’, ensuring his clients and their products stand out from the rest. He holds a Master of Business Administration degree from the University of Sri Jayewardenepura, Sri Lanka, and a Postgraduate Diploma in Finance & Business Administration from University of Wageningen, Holland. He also holds a Bachelor of Science degree from the University of Kelaniya, Sri Lanka. A dynamic and multi disciplined professional, Vishwa is an avid sportsman excelling in cricket, hockey, athletics and in recent times in squash and believes that ‘doing what make him smile’ is the best way to live.